Kenya Breweries Limited Kicks Off Nationwide Tusker Oktobafest With a Fresh “Kulture” Twist
Posted by JIM MWANDA
Kenya Breweries Limited (KBL) has set the stage for an unforgettable October with the launch of the sixth edition of its annual Tusker Oktobafest.
Nairobi Kenya
In Summary
- KBL launched the sixth Tusker Oktobafest with a new nationwide, deconstructed format bringing unique editions to Nairobi, Eldoret, Bamburi, Kisumu and Nanyuki.
- Nairobi’s opening event on October 4 features a nostalgic “Kulture” night at Carnivore Grounds with a 2000s Kenyan music throwback.
- The festival will include 200+ nationwide activations, special beer offers on ke.thebar.com, and a focus on boosting local talent and economic impact.
Kenya Breweries Limited (KBL) has set the stage for an unforgettable October with the launch of the sixth edition of its annual Tusker Oktobafest.
This year’s festival promises to be bigger, bolder, and more vibrant than ever before, as the beloved celebration of Kenyan beer and culture expands into a nationwide spectacle.
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The official launch, held on Thursday, September 25th, at the Tusker Brew House, brought together media personalities, influencers, and entertainers for an electrifying industry night that gave fans a taste of what’s to come. And if the preview is anything to go by, Kenyans are in for a month-long celebration that blends beer, music, and culture in true Tusker style.
Breaking away from tradition, KBL is introducing a “deconstructed” format this year, designed to take the festival closer to consumers across the country. The new approach means Oktobafest isn’t just one grand event in Nairobi—it’s a rolling celebration, bringing the beer, music, and fun to fans wherever they are.
For Nairobi, the festival kicks off on October 4th at Carnivore Grounds with a nostalgic “Kulture” experience. Fans can expect a full throwback to the unforgettable sounds of 2000s Kenyan music, making it both a party and a cultural time capsule. The night promises to blend the essence of Tusker with the rhythms that shaped a generation.
Speaking during the launch, KBL’s Marketing Manager Mark Mugisha emphasized the vision behind the festival.
“In the six years of providing a platform to celebrate Kenyan beer and culture, we have built a phenomenal property with Oktobafest. This year, we are taking the festival to our consumers, allowing us to truly meet them where they are and deepen our social and economic impact across the country,” he said.
Acting Commercial Director Edward Kimathi added a business perspective, noting that the new approach opens doors for more partnerships and local involvement.
“This year’s deconstructed approach is about creating richer, more authentic experiences that resonate with our consumers. It also allows us to open up our value chain to a wider network of local service providers and talent. As a proud Kenyan brand, KBL remains committed to growing and supporting the local economy,” he said.
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The 2025 Tusker Oktobafest calendar is packed with excitement, featuring unique regional editions that promise to capture the spirit of each locale.
Nairobi Edition: October 4th at Carnivore Grounds
Rift Edition: October 11th at Tamasha, Eldoret
Coast Edition: October 18th at New Big Tree, Bamburi
Lake Edition: October 25th at Atella Beach Resort, Kisumu
Mountain Edition: November 1st at The Stinger Lounge-Kinyuki, Nanyuki
Each stop will deliver a tailored experience infused with local flavor, music, and of course, plenty of Tusker.Beyond the headline events, over 200 on-trade activations will be happening nationwide, ensuring that no fan misses out on the fun.
Beer lovers can also expect unbeatable deals, with flash sales and discounts on KBL favorites—from crisp lagers and bold stouts to refreshing ciders and malts—available on ke.thebar.com and select e-commerce platforms.With the festival now woven into the cultural fabric of Kenya, Tusker Oktobafest 2025 isn’t just about beer—it’s about community, music, and celebrating the Kenyan way of life. And if history is anything to go by, this year’s edition is set to be nothing short of legendary.
